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Exploring The Motivation of Emirati Women Entrepreneurs in the United Arab Emirates
Nasreen, Najia
Nasreen, Najia
Description
A Master of Business Administration (MBA) thesis by Najia Nasreen entitled, “Exploring The Motivation of Emirati Women Entrepreneurs in the United Arab Emirates”, submitted in April 2025. Thesis advisor is Dr. Hasnan Baber. Soft copy is available (Thesis, Approval Signatures, Completion Certificate, and AUS Archives Consent Form).
Abstract
This study explores the intrinsic and extrinsic motivations driving Emirati women to pursue entrepreneurship, using Self-Determination Theory as a guiding framework. Employing a qualitative methodology, the research is based on semi-structured, in-depth interviews with ten Emirati female entrepreneurs. The study identifies key intrinsic motivators such as passion and self-fulfillment, autonomy and independence, and personal challenge or achievement, along with other factors like creative self-expression and social impact. Major extrinsic motivators included financial gain and family and social influence, with some participants also citing fear of limited job opportunities. The findings reveal that intrinsic motivation was more influential than extrinsic drivers in initiating entrepreneurial activity. These insights offer practical implications for policymakers, educators, and support organizations aiming to strengthen women’s entrepreneurial participation in the United Arab Emirates.