Badni, Kevin2018-03-192018-03-192012-05Badni, K. S. (2012). Real product eye tracking. In Marjanovic D., Storga M., Pavkovic N., & Bojcetic N. (Eds.), DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia, 1275-1282.97895377381741847-9073http://hdl.handle.net/11073/9252The aim of this pilot study was to create a more realistic 3D eye tracking methodology allowing users to review a physical product in a more natural way. The data produced could then be compared to traditional 2D eye tracking of virtual products to see if there were consistent or differing results. The results of this study could help to inform researches towards how realistic virtual evaluations are compared to real products or whether certain caveats needed to be applied.en-USEye trackingVirtual productReal v virtual comparisonArticle