Torrens, George EdwardBadni, KevinHurn, KarlStorer, Ian James2018-02-192018-02-192015Torrens, G. E., Badni, K, Hurn, K., & Storer, I. J. (2015). An introduction to the development of a product brand: An evidence-based template for use with first year undergraduate industrial designers. Engineering Design Graphics Journal, 79(2), 24-45.1949-9167http://hdl.handle.net/11073/9197The aim of this paper is to provide education practitioners with a template to facilitate the introduction of brand construction to first year undergraduate industrial design students through the visual and physical embodiment of a product. The ongoing pedagogic development has been refined over the last fifteen years alongside research into the professional practice of Industrial Design (ID). The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show an example of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within a brand related design competition to produce a successful design outcome.en-USArticle