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An Introduction to the Development of a Product Brand: An Evidence-Based Template for Use with First Year Undergraduate Industrial Designers
Torrens, George Edward Badni, Kevin Hurn, Karl Storer, Ian James
Torrens, George Edward
Badni, Kevin
Hurn, Karl
Storer, Ian James
Date
2015
Advisor
Type
Article
Published version
Peer-Reviewed
Published version
Peer-Reviewed
Degree
Description
Abstract
The aim of this paper is to provide education practitioners with a template to facilitate the introduction of brand construction to first year undergraduate industrial design students through the visual and physical embodiment of a product. The ongoing pedagogic development has been refined over the last fifteen years alongside research into the professional practice of Industrial Design (ID). The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show an example of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within a brand related design competition to produce a successful design outcome.