The Impact of Poor Communication During the Pandemic Situation Within the UAE Real Estate Sector
Al-Ustad, Mohammed Ibrahim Mustafa
Al-Ustad, Mohammed Ibrahim Mustafa
Date
2024-04
Advisor
Type
Dissertation
Degree
Description
A Doctor of Philosophy Dissertation in Engineering Systems Management by Mohammed Ibrahim Mustafa Al Ustad entitled, “The Impact of Poor Communication During the Pandemic Situation Within the UAE Real Estate Sector”, submitted in April 2024. Dissertation advisor is Dr. Vian Ahmed and dissertation co-advisor is Dr. Hussam Alshraideh. Soft copy is available (Dissertation, Completion Certificate, Approval Signatures, and AUS Archives Consent Form).
Abstract
Real estate is one of the most fundamental industries in the global economy. The research highlighted that poor communication is core to the project's failure. In addition, despite the literature listing numerous studies and credible scales that have been proposed over the years with information linking poor communication in construction projects, they frequently focus only on the project team and the execution stage in the third phase of the project life cycle. Moreover, there was little or no information about real estate project failure between the stakeholders. There were no defined factors of poor communication in each stage of the real estate industry's project life cycle during the pandemic research was conducted. No tool was developed to solve the issue of poor communication between the stakeholders during the project life cycle in the UAE during a pandemic, which indicates a research gap. To fill this gap, the research defines poor communication between the stakeholders throughout the project life cycle. The study focuses on finding additional factors that cause poor communication from the interviews with the stakeholders, which contribute to the finding of 58 new factors. Hence, CFA identified the most significant factor in the project life cycle, which is around 34 factors. The research developed a decision tree tool that can predict poor communication and the factors contributing to a particular stage in a real estate project. The decision support tool protects the project from any failure due to time and cost overruns supported by the risk matrix. Lastly, the study creates an application platform that will be adopted by project management in the real estate industry to test poor communication in each stage of the project life cycle in UAE during the pandemic situation. In conclusion, the research fulfills the literature review gap by developing a decision support tool that predicts the occurrence of poor communication in the real estate industry and identifies the factors that impact poor communication based on historical data in real estate during the project life cycle.